We think it’s exciting with social networking in professional context, and it will be interesting to follow the new network KLM, “Kvinnor som Leder Medier” (Women Leading Media) that was created recently by leadership developer Cecilia Zadig.
We heard about the new network in an early stage since we had the honor to develop KLM’s graphic identity and designing the invitation to the Leadership Conference that took place May 20th of 2010 in Stockholm, and the diploma for the new award for Women Media Leaders “Årets Mediaamazon “. “This year it was Hanna Stjärne, future analyst at Sveriges Radio, who was honored to receive the prize.
To determine the graphic design, we took inspiration from different sources. The little bird represents “the messenger”, but unconsciously I think we also were inspired by the airline KLM! We also thought that not all women’s networks need to be characterized by pink, and chose to use warmer colours. Of course, we decided to decorate with flourish shapes, which also match with Cecilia’s own logotype. Finally, we want take this opportunity to congratulate Cecilia for becoming the Leadership Developer this year at Kompetensgalan! which awards the best leaders and chiefs in Sweden every year.
Picture from Cecilia Zadig’s Web of the award ceremony KLM
by Matilda Ripenberg
